Non-Actionable Puffery

Doubtful as it may be under present conditions to find encouragement in anything of military origin unless it's the USS Princeton in 1844, about twenty-seven seconds into the two minutes' patriotism of Warship Week Appeal (1942) I cracked up.

Two hundred feet exactly of no-credits 35 mm, the object in question is a trailer produced for the Ministry of Information, essentially the same concept as the film tags of WWI: a micro-dose of propaganda appended to a newsreel as part of a larger campaign, in this case a sort of public information skit in which it is supposed that Noël Coward on the Denham sets of In Which We Serve (1942) is approached by Leslie Howard, slouching characteristically on with his hands in his pockets and his scarf twisted carelessly label-out, anxious to discuss a problem of National Savings. "How do you think we can make an appeal so it won't quite seem like an appeal?" With limited screen time to realize their meta conceit, the two actor-directors get briskly down to explaining the mechanics of the scheme to the British public with the shot-reverse-shot patter of a double act on the halls, but the trailer has already dropped its most memorable moment ahead of all its instructions and slogans, even the brief time it rhymes. Diffident as one end of his spectrum of nerd heroes, Howard apologizes for the interruption, excuses it with its relevance to naval business, and trails off with the usual form of words, "I'm sure you won't mind—" to which Coward responds smoothly, "I'm delighted to see you. And I know perfectly well—as we rehearsed it so carefully—that you've come to interview me about Warships Week." He doesn't even bother to hold for a laugh as Leslie snorts around his unlit cigarette. It doesn't feel totally like a bit. The interjection may or may not have been scripted, but Coward's delivery is lethally demure and his scene partner's reaction looks genuine; for one, it's much less well-timed or dignified than the smile he uses to support a later, slightly obligatory joke about the income tax, which makes it that much more endearing. It's funny to me for a slant, secondhand reason, too, that has nothing to do with the long friendship between the two men or further proof of Noël's deadpan for the ages: a dancer with whom my mother once worked had been part of the company of Howard's 1936 Hamlet and like all the other small parts, whenever her back was to the audience and the Hollywood star was stuck facing the footlights, she tried to corpse him. One night she finally succeeded. Consequently and disproportionately, watching him need the length of a cigarette-lighting to get his face back, I thought of her story which I hadn't in years and may have laughed harder than Leslie Howard deserved. If it's any consolation to him, the way his eyes close right up like a cat's is beautiful, middle-aged and underslept. It promotes the illusion that a real person might say a phrase like "in these grim days when we've got our backs to the wall" outside of an address to the nation.

Not much consolation to the MOI, Warship Week Appeal accomplishes its goal in that while it doesn't mention for posterity that a community would adopt the ship it funded, the general idea of the dearth of "ships—more ships and still more ships" and the communal need to pay down for them as efficiently as possible comes through emphatically. It's so much more straightforward, in fact, than I associate with either of its differently masked actors, I'd love to know who wrote it, but the only other information immediately available is that the "Ronnie" whom Coward is conferring with when Howard courteously butts in is Ronald Neame. Given the production dates of their respective pictures, it's not difficult to pretend that Howard just popped over from the next sound stage where he was still shooting The First of the Few (1942), although he is clearly in star rather than director mode because even if he's in working clothes, he is conspicuously minus his glasses. What can I tell you? I got it from the Imperial War Museum and for two minutes and thirteen seconds it cheered me up. Lots of things to look at these days could do much, much worse. This interview brought to you by my appealing backers at Patreon.